Good signages are an important component of your restaurant’s marketing strategy. Whether you own a tiny, romantic cafe with a rotating chef’s menu, an elegant brasserie with locally sourced products, a clam shack by the sea, or any of the possibilities in between, reaching your hungry clients is the most crucial thing you can do for your business in Singapore. You can have excellent food, excellent value, a fantastic location, and excellent customer service, but none of this will matter if diners are unaware of your location.
Effective and cost-effective signage is available. The use of a sign outranks the use of radio, television, and newspaper advertisements, which are only effective for a limited period of time, as well as online advertisements, which may only reach a specific demographic. One sign advertises to hundreds of people, repeatedly, around the clock, for years and years. A well-designed sign makes a strong first impression, implies high-quality service, and draws people into the establishment.
In this post, we’ll go over how to get the most out of your outdoor signage and what kinds of signage work best for advertising for your company.
What Should You Put on the Signage of Your Restaurant?
Now that you’ve learned what a properly designed restaurant sign can accomplish for your company, it’s time to get to work on the design of your restaurant sign. But, in order to have the most possible impact, what should you include? There is no “correct” way to design an effective restaurant sign – what works well for a huge national chain may not work at all for a smaller, more specialised location or even for a small, local business. The firm with whom you collaborate on the design of your sign should take your restaurant’s unique taste and service philosophy into consideration. Below, though, you’ll discover a few suggestions for restaurant sign designs to get you started:
- Readable fonts: When it comes to creating a successful sign, legible text is consistently the most important factor to consider. If people can’t read what you have to say about your award-winning, secret-family-recipe BBQ, they won’t come in to try it out for themselves.
- A logo or design that is easy to recognise: A well visible emblem enhances brand identification and assists clients in quickly associating your restaurant with the product or service.
- A brief call to action on social media: People driving or walking by your restaurant will scan your sign, immediately get an impression of the type of meal you provide, and then look you up online, read the menu, and discover even more about you.
- Words or visuals that whet the appetites of your guests: Make your customers feel as if they are missing out on something delicious by using fanciful illustrations of ice cream sundaes or seductive sentences about your delectable fries to convince them that they are missing out. Hungry customers are more likely to consume more food, spend more money, and tip more generously, so whet their appetites before they even come through the door.
Why is Outdoor Signage Very Important?
Boost Visibility
You need visible signs to attract potential customers. Billboards and pylon signage help people discover your eatery. If you use highway billboards to promote, make sure they have simple directions for visitors unfamiliar with the area. Signs on the restaurant property should also be eye-catching. You don’t want hungry folks driving by your restaurant unaware it exists.
Restaurant signs can use many ways to increase visibility:
- Bright, vibrant colours let your restaurant sign stand out. Bright colours also assist. Use a dark font on a light background to make your words stand out.
- Use a distinctive design and images: If your restaurant has a distinctive logo or font, use it on your sign. Make your restaurant stand out with a striking logo or image.
- Use neon restaurant signs for day and night advertising. If you don’t have an illuminated sign, use a spotlight to make it visible at night.
- Signs are a restaurant’s most visible communication tool. Websites and social networking platforms can get pixelated after a period. A restaurant sign is durable and unique, helping it stand out in customers’ minds.
Brand Promotion
Your restaurant is much more than the cuisine. It’s an entire experience! You may utilise your sign in several ways to advertise your brand:
- Show off your restaurant’s logo: Your logo will rapidly become a sign of the exceptional eating experience you provide.
- Good initial impressions: Professional design, spelling, and punctuation are required. It’s also vital to convey your establishment’s quality and value. Incorporate a five-star rating or “Voted finest sushi restaurant in Denver!” onto your sign. Positive testimonies establish trust and entice people in. Signage for tiny, specialist businesses, such as boutique restaurants and stores, works best when it conveys the promise of unique value and service.
- Encourage word-of-mouth: Your finished sign may do this on its own. A new, unusual sign in the neighbourhood sparks conversation. “Did you see that new sign?” they ponder. “Is that restaurant as good as it seems?” They soon arrive to see for themselves.
Create an easy-to-read outside menu sign.
The last thing you want to happen is to turn away a potential diner because your menu is difficult to find. Place a free-standing menu holder in a visible area where passersby may easily read it.
- If the room is limited, advertise signature dishes near the restaurant’s door to give customers a sample of what you have to offer.
- Promote a daily item like “Fresh Catch of the Day” or “Soup du Jour” to create an impulse buy for guests.
- It doesn’t hurt to have some classics on hand for less experimental customers.
- You can also redesign your menu to increase sales. For example, don’t use dollar signs because diners spend more without them.
Make your restaurant signage TODAY!
Style Adv is the company to call if you require custom restaurant signs. In addition to assisting you with the design of your signage, Style Adv can create any form of signage you desire, both outside and inside your business. Contact us now for a FREE quotation!
