Effective business signage design requires a solid understanding of a number of key components. Text, font size, signage proportions, and graphics all play a role in whether or not signage will captivate potential customers or get ignored in Singapore.
(StyleAdv products: Lightbox Box Up for VT Nail Spa)
Colour for effective business signage in Singapore is one of the most crucial components. To find out how different colours affect people psychologically, numerous research have been done. Unconsciously, a person’s behaviour and thought processes may be affected by certain colours.
To choose the best colour for effective business signage in Singapore, let’s take a look at a few frequently used colours and what they stand for below:
-
Red
Red is frequently used in fast-food restaurant and retail store signage during sales because it can be a symbol of fastness, passion, or anger. This is so because the colour encourages a sense of urgency when doing promotional or rapid service operations. Red is a great choice of colour for effective business signage in Singapore that portrays passion, energy, or urgency as it can also raise blood circulation and heart rate.
-
Orange and Yellow
The colours orange and yellow are cheery, joyful, and vibrant. They radiate warmth, lucidity, and optimism. Many businesses, including Subway and McDonalds, use these two colours as a standard in their branding and signage. Orange and yellow are particularly the best colour for effective business signage in Singapore to stimulate impulsive buying behaviours since specific shades of orange may make certain people feel apprehensive.
-
Black
Black represents power, intelligience, and steadiness. Luxury brands frequently choose the dominant colour black because it is seen as mysterious or unknowable. Use black colour for effective business signage in Singapore if you want to evoke a sense of mystery or suspense. However, keep in mind that black can appear threatening when it is the predominant colour of signage.
-
Green
Green conjures images of grasslands, florests, and ecologies. Companies that want to associate their businesses with cleanliness and the natural world frequently use it. It is a colour that environmental and health-related businesses frequently choose to create a warm, fuzzy association with their products or services. Green helps to reduce procrastination and stimulates the brain. It is a great colour for effective business signage and printed documents that display time-sensitive information like schedules in Singapore.
-
Blue
The blue colour for effective business signage does have a calming effect on the brain, may provide a sense of security, and may also foster creativity. Blue is typically used by businesses to foster trust. However, it can be related to a restricted diet for the food industry. After careful consideration, some F&B businesses may decide to utilise blue next to a menu or menu signage.
-
Purple
Many innovative businessess use the regal colour purple in their signage and branding. Additionally, high-end fashion brands frequently utilise purple to indicate exclusivity and a premium component for their products. Purple looks good with jade green, turquoise, gold, and red colour for effective business signage in Singapore.
The Colour Wheel
Although colours are important, think about how they contrast and how they differ. When using multiple colors, make sure to use a balanced colour for effective business signage. Otherwise, when seeing a sign with clashing colours, customers’ vision can be compromised. They might not even find it interesting.
A colour wheel is a useful tool that can aid signage designers in selecting complementary colour for effective business signage in Singapore. This also makes it possible for the reader to concentrate on a specific area of the signage. When there is a lot of information on signage, darker colours are effective. However, vivid and brilliant colours could give off an upbeat vibe that prompts customers to act more quickly.
StyleAdv is here to assist your business in selecting the suitable colour for effective business signage, ensuring that it conveys the proper message to your target market. We provide the best business signage services in Singapore that can make your creative vision a reality.
Contact us NOW to build your unique business signage!
