Have you ever wondered why some shop signs catch your eye and make you stop, while others just blend into the background? The answer might be the use of colour. In fact, many experts believe that colour psychology in signage design plays a big role in whether customers notice, trust, or remember a brand.
Colour and Human Feeling: What NUS Research Shows
A study from the National University of Singapore (NUS) found that colours strongly affect how people feel and behave. For example, red is known to increase appetite and energy, which is why many restaurants use it. Blue gives a calm and clean feeling, so it works well for businesses in the health or finance industries. Bright colours like yellow and orange are great for attracting attention fast, while green feels fresh and natural, good for eco or lifestyle brands.
Custom Colour Choices for Different Business Types
If you’re running a food stall, using red in your food signage or lightbox signage can make your dishes look more appealing. For a dental clinic or beauty spa, softer tones like blue or white with 3D acrylic signage will give more trustworthy and professional impression. Shops in busy areas may prefer using neon signage with the right mix of colours to help the sign catch more attention.
We understand that every business is different. That’s why we guide our customers on which colours work best based on their location, target customers, and business type. For example, we recently helped a juice stall design a fresh-looking large format printing using green and orange to show health and energy.
Even if your stall is located in a small corner, we can use pillar wrap with strong colour contrast to help customers notice you from far away.
A Reliable and Worthwhile Signage Partner
At StyleAdv, we aim to be a trustworthy and worthwhile partner for your signage needs. We don’t offer the lowest price in the market, but our quality, service, and fast delivery always bring good value. Whether you need one small sign or a full shop design, our team is ready to help from colour planning to final setup.
Start Planning Your Colour Strategy Today
The right colour not only makes your sign look nice, it attracts more customers and makes your shop easier to remember. Let our team guide you with proven ideas and real research.
📞 Contact StyleAdv today for a free consultation.
🌐 Visit StyleAdv to explore more signage options that match your business goals.
