The 21st century is the digital era, we get it. But do you notice that big brands have not given up offline marketing entirely? Instead, they run omnichannel marketing to send out consistent message through both online and offline channels. In return, they successfully tempted the consumers to learn more about the company and then, make a purchase.
Now, we are going to share some offline marketing methods that have been underestimated by most businesses! Read on if you want to learn how to make your brands to be seen in Singapore.
#1 “Shareable” space
Make your shop, cafe, restaurant or office so aesthetic that people can’t resist the urge to share it with others! A neon sign or cute mural sticker in your business establishment would be sufficient to attract customers to take a second look (or more). When they share it on their social media, that’s free publicity for your business.
#2 Vehicle Wrap
Are you aware that a single vehicle wrap can generate between 30,000-70,000 impressions per day? Vehicle wrap is like a moving advertisement board on the road – imagine watching your business advertisement travelling around the whole island. A loud design can definitely catch passersby eyeballs and leave a deep impression. Brands usually use it for product launches and signature event promotions. It’s applicable for cars, buses, vans, trucks and even yacht!
#3 Glass Sticker
Glass sticker is another common method which has been used by businesses to relay information to the customers and passersby. Big brands, especially those in fashion industry, use it to promote new launches or sales and display festive greetings during special occasions. On another hand, other businesses love to use it to display key information. It is highly customisable and easy to be installed or removed. Most of the retail shops change the sticker every 1-2 months to complement the store’s activities.
#4 Conferences & Exhibitions
Joining large conferences and exhibitions is definitely one of the best way to gain exposure for your business. The question is, how to stand out among the other hundreds or thousands of exhibitors? Well, we got the answer: A cool booth and many attractive standing banners! An outstanding booth is like a crowd magnet and you won’t even have to worry about driving traffic to your booth.
We hope these tips help you in planning your offline marketing strategy. Remember, it has to be consistent with your branding and online marketing message!
Ready to step up your marketing game? Style Adv is here to help!
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